Hybrid Mail Case Study for Synergy Housing

THE PROBLEM:  Synergy Housing is one of the largest affordable property management and development organisations in the Southwest. As similar Social Housing providers have experienced, the amount of mail being sent on a daily basis had the following inherent problems:

• The cost of franking mail had become excessive
• Tenants were receiving several letters a day from different departments
• Letterheads were not on-brand;
• Excessive use of C4 envelopes added to the postal costs
• Letterhead templates were not being used properly, resulting in unusual folds so that the address could be read through the window envelope.
• The man-hours required to print, fold, and insert mail had become a drain on resources.
• All of the office printers were on standby for 80% of the time, yet the costs for these were increasing.

 

THE SOLUTION:

Synergy had tried to use a standard Hybrid Mail service, but found it inflexible for their wide range of needs. Working with Synergy’s Operations Department, CDP introduced “CDP-easypost” and delivered the following solutions:

• Printed letters from various Business Units are now channeled through a secure web portal.
• Letters were printed off site at an ISO registered mailing centre.
• Templates were designed to ensure the address fitted the window with minimal folding.
• To ensure Brand Identity, all print was on branded letterheads.
• Additional templates were designed for use in Surveys etc.
• A range of outer envelopes and BRE’s could be selected.
• All mail could be viewed / amended / deleted up to a set time each day.
• Postal discounts were achieved against previous franking costs.
• Local office printers were removed thus increasing the cost savings.
• True costs, down to specific User, can now be identified and budgeted for.
• The reduction is man-hours to process mail means that staff can focus more on Client facing activities.

 

Related posts:

1. Changes to VAT on bulk mail
2. Web Print Procurement
3. Benefits of using CDP
4. What every copyright owner should know about Pinterest

Tags: case study, hybrid mail, print management, print management companies, print management company, print uk

Category: Articles, case study, hybrid mail, Marketing, Print Management