Delivering the right message to the right person has always been an issue, but Direct Marketing has stood the test of time and proved itself as a simple, yet effective form of communication.
Content delivery is everything, so personalisation has proved to be a main factor in helping direct marketing to become more refined, thanks in part to new and more sophisticated use of data, enabling brands to get in front of the consumer with targeted offers, personalised messages and thereby improve engagement.
The other advantage of direct mail is that it remains effective long after the message has been delivered through the letterbox. The more inventive and personal the mailing, the more likely the consumer will keep it on their desk for months, as opposed to other forms of digital communication. You may have that mailer on your fridge, with your name on it, inviting you to a sale preview, exclusive offer or discount on goods. Just because it looks good and speaks to you, personally.
The beauty of direct marketing collateral is that companies can become more creative in their delivery. Unique packaging options all help to immediately attract attention, providing an instant engagement and delivery, all of which can help influence a decision to purchase or pursue an offer. And although this could prove more expensive, the possibility of near 100% success in reaching the target audience and decision makers is hard to put a price on, but surely worth it?
CDP are experienced in all forms of design, print and marketing. We know how to deliver your direct marketing message, make it imaginative, creative and effective, creating that right impression of your company or brand, and more importantly get it in front of the right person. To find out more, drop us an email: firstname.lastname@example.org
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911