Communications Design Print
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More than just black and white…how global industry leaders use prime colours to their advantage

Companies like Coca-Cola and McDonalds dominate their markets. What helps these companies stand out against their rivals?

They leave no stone unturned when it comes to branding and marketing. One of the most important things to consider when creating a brand is which colours to use. The above two brands have all chosen simple primary colours. Primary colours engage the largest audience.

The Coca-Cola red is incredibly powerful. On a hot sunny day, when you’ve stumbled into the air-conditioned shop and quickly browse the drinks, Coca-Cola will catch your eye before any other brand. They catch a consumer’s attention. Red also tends to be used by brands who target a younger demographic and want their customers to feel excited.

McDonalds are one of the most successful fast food chains in the world. Their yellow ‘Golden arches’ logo offers hope to the weary traveller in need of some comfort food. It is not a coincidence that the logo is placed up high, looking up evokes a positive emotion for a consumer…it also stands out for miles around as the perfect little advert. Yellow also tends to be used by brands targeting a younger market, it is a colour of optimism, confidence and friendliness.

In both examples, colour psychology is used to target a particular market and evoke the right kind of perception of a brand. If you want to understand how to use colour more effectively with your brand, look no further than CDP. We are experienced in every aspect of communications, design, and print. Use our expertise to get the best out of your branding: info@cdp.co.uk

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